The Asian stock market is well regarded as a confusing one for many investors. However, it is possibly the most exciting market to be in the world today.

In INVEST TO LAST, Mr. Measor uses his personal insights and in-depth knowledge to show readers how to navigate the risky waters of investing in the Asian stock market and get to know the intrinsic value of some of the leading Asian and global companies. Mr. Measor has no illusions when he faces the pitfalls of the market, and his investment principles prove to sustain the up and down of the market roller-coasters.

This fascinating book teaches every investor about ten timeless principles of investing in applying to the Asian market: from the need of investing to the basic elements of evaluating a listed company; from the importance of dividend to the choice of some good growth stocks; and from the hidden logics of IPOs to the trick of speculation. Mr. Measor compares the rules of game in different investment tools and shows why he is a hardened equity man. Those read and listen to the Guru's wisdom will get their rewards.

SELECTED FEATURES
-A shrewdly observed and practical guide to the principles and realities of investing.
-The author successfully combines the discussion of the technicality of the subject with personal insights and philosophy as well as interesting, sometimes amusing, anecdotes that make for a very good gratifying read.
-Written in an easy-to-read manner.

TABLE OF CONTENT
Introduction
1.Invest, Cash is not King!
2.Be your Own Fund Manager
3.Learn the Basics
4.Look for Dividend Income
5.Focus on Growth
6.Buy and Keep
7.Beware of the Quick Profits of IPO
8.Gamble to Win
9.Enjoy the Ride with the Market
10.Buy Property for Living, not for Investing

Described as "the Warren Buffet of the East", Tony Measor has over 50 years of experience investing in Hong Kong, London and the Asia Pacific Region. Mr Measor was the chief editor of the financial website Quamnet before he retired. His regular column, Tony's Daily, has a strong and wide subscription. His investment column in Next Magazine, the most popular in Hong Kong, has been voted the most favourite column by readers. The investment portfolio exhibited in his column has grown by 280% within 5 years.

Mr Measor has been a member of the committee of the stock exchanges of Malaysia and Singapore, a stockbroker, a journalist and a successful fund manager in Hong Kong. The Hong Kong stock fund he managed was ranked No.1 in 1987 and 1988, before and after the market crash.